Cambridge United are pleased to launch its new identity…
From today, the Club’s new Crest will be fully implemented across all Club channels, media and digital assets, whilst the process of physical installation of signage around the ground is underway.
The launch was marked by the release of the Club’s landmark film, ‘New Identity. Same Endeavour’, which features a plethora of Club legends in cameo roles, including Dion Dublin, Wes Hoolahan, Harrison Dunk, Greg Taylor, Josh Coulson, Paul Wanless, Andy Duncan and more.
Other familiar faces are also featured, including Neil Harris, James Brophy, Max Rushden and Cambridge United Women’s players, Alysha Stojko-Down and Lauren Rouse.
Filmed across Cambridge over the past few weeks, the film shows supporters making their way to the Cledara Abbey Stadium, wearing the new 25/26 Home Kit and other freshly launched merchandise.
As part of today’s launch, a brand-new retail site, shop.cambridgeunited.com is now live, which levels up the Club’s online shopping experience for supporters to new heights. A fully restocked line of merchandise is on sale, including Replica Shirts, Training Wear, Leisure Wear, Head Wear, Personalised Gifts, Scarves and more.
The Club Shop at the Cledara Abbey Stadium has also been renovated, with thanks to Layrd Design. The Shop is almost unrecognisable from where it was just a few weeks ago, and will be fully stocked and ready for supporters at 9am on Thursday 19 June.
Finally, the Club’s website and app has also been treated to an upgrade as part of this brand evolution. The entire digital estate has been revitalised with the new colours, fonts, and iconography.
