Supporter Liaison Officer (SLO)

Dave Matthew-Jones
Dave Matthews-Jones - SLO

Welcome to Cambridge United. I am the Supporter Liaison Officer at the Club and also sit on the Club Board.

I have supported the Club since 1970. During those times I have seen many great times - promotions, cup matches and visits to both Wembley and the Millennium Stadium.

I was originally a member of the CUSA (Cambridge United Supporters Association) in the 1990's and a founder member of Cambridge Fans United in 2000. I was Chair for much of that time until 2016 when I became Fans Elected Director. 


Since becoming SLO (read about the SLO role here) one of my aims has been to improve the supporter facilities and matchday experience at Cambridge United. 

In addition to the information provided by the club to assist those supporters coming to matches at the Abbey Stadium I have produced matchday FAQ's which provides additional information concerning the club, stadium and the matchday. 

Please follow the link here to find out more.

There is also some further information, advice and opportunities to provide feedback.  I really do want to hear your views and feedback.

Contact Me

  • On Matchdays - I can be found around the Abbey Stadium or contacted via my mobile 07703 274034. The Abbey Helpers will also assist in answering any questions or help to contact me
  • Non Matchdays -  Contact me by using the following methods -
    email or

We receive two mystery shopper visits each season. One between August and December and a second between the New Year and end of the season.

These visits are arranged by the Fan Experience Company on behalf of the EFL. The purpose is to improve the match day experience for supporters and make clubs more welcoming to families.

Supporter Representation

As SLO I also help build bridges between the club and its fans. My role is to help facilitate fan engagement structures, advocate for the fans’ voice within a club, and liaise with stewards, police, and counterparts at opposition clubs.

The club and all clubs are measured for their Fan Engagement by the Fans Insight Company. I work with fans Insights to improve the club’s performance.

I can be contacted or followed via any of the following methods:

For more information, please visit