Cambridge United are delighted to announce a further extension to its long-standing partnership with Group 1 Cambridge BMW & MINI, which will see the leading automotive retail group continue as the Principal Sponsor of the Club's Academy…
Building on a highly successful collaboration, the extended agreement ensures that the Group 1 Cambridge BMW logo will proudly remain on the front of all Academy shirts, spanning every age group from the Under 9s through to the Under 21s.
The renewed partnership also includes the ongoing provision of a premium BMW vehicle for official Club use, alongside vital support for the Academy’s extensive tournament and tour schedules, which see Cambridge United's brightest young talents compete both across England and on European soil.
Dom Knighton, Academy Manager at Cambridge United, said, "We are absolutely delighted that our relationship with Group 1 Cambridge BMW & MINI is extending even further. Their dedication to creating pathways and opportunities for young people mirrors exactly what we try to achieve every day within the Academy. Kevin and the entire team at Group 1 Cambridge BMW & MINI are fantastic supporters of our youth system. Having their logo across all our playing kits provides a great sense of pride as our teams travel to compete domestically and internationally on our European tour programme."
Kevin Appleton, Brand Director for Group 1 BMW & MINI, added, “Group 1 Cambridge BMW & MINI are incredibly proud to extend our relationship with Cambridge United through the continued sponsorship of their excellent Youth Academy. Supporting the next generation of talent reflects our core belief in nurturing young people and providing them with a strong platform for the future. Our relationship with the club spans over 10 years now, and central to this partnership is the alignment of our shared values; fostering development and creating opportunity is at the very heart of our business ethos. We look forward to continuing our support for Dom and his team as they do fantastic work across all age groups in the seasons ahead.”
Group 1 Cambridge BMW & MINI is part of Group 1 Automotive UK, one of the country's leading automotive retail groups, operating a network of over 115 dealerships and employing more than 7,000 colleagues across the UK.
For more information about Group 1 Cambridge BMW and their range of vehicles, please visit www.group1auto.co.uk.