Cambridge United has become a Founding Member of RightsHub.io, the new partnership management platform built specifically for rights holders in sport...
As one of the platform's founding clubs, Cambridge United will help shape the future development of RightsHub.io while benefiting from a simpler way to manage commercial partnerships, sponsorship assets and contractual rights.
Designed for clubs and rights holders of all sizes, RightsHub replaces spreadsheets and disconnected systems with an intuitive platform that makes it easier to track partnership deliverables, manage commercial inventory and ensure sponsors receive maximum value.
Based in one of the UK's leading technology and innovation clusters, Cambridge United is uniquely positioned at the heart of a city renowned for its world-class universities, pioneering research, and thriving AI, life sciences and deep-tech sectors. The club's commitment to innovation extends beyond the pitch, embracing technology that helps strengthen commercial partnerships and deliver greater value to sponsors.
Cambridge United's decision reflects a growing demand across the sports industry for technology that is practical, affordable and quick to implement.
"As our commercial partnerships continue to grow, we wanted a solution that would help us manage sponsor rights and deliverables more efficiently without adding unnecessary complexity," said Neil Rowe, Head of Commercial at Cambridge United. "RightsHub gives us a straightforward platform that's easy to use, cuts back on admin, and offers excellent value for money. We are already seeing the benefit in terms of staff administration and reporting time."
RightsHub.io has been developed to provide an alternative to unreliable spreadsheets without the lengthy implementation times or enterprise-level costs typically found in other solutions.
"We are delighted to welcome Cambridge United as a Founding Member of RightsHub.io," said Tony Davison, Founder RightsHub.io "Cambridge is recognised globally as a centre for innovation, making the club an ideal partner as we continue to develop RightsHub. From the outset, our vision has been to build a platform that works for every rights holder - not just the biggest clubs with large commercial teams. Cambridge United's commitment to innovation and commercial excellence makes them a fantastic founding partner, and their feedback will help shape the future of the platform."
As a Founding Member, Cambridge United will work closely with the RightsHub team, providing feedback that will help shape new features and ensure the platform continues to meet the evolving needs of sports organisations.
RightsHub.io is currently onboarding its first group of Founding Members, for more information, visit www.rightshub.io.
