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LittleAqua partner new Matchday Kids' Zone

28 July 2022

LittleAqua are set to make a splash as Official Club Partners for the all new Matchday Kids' Zone at the Abbey Stadium...

The locally-based swim school become Match Ticket partners and the official sponsors of the Matchday Kids' Zone, which young U’s supporters will be able to dive into for the very first time at Saturday’s home opener against MK Dons.

As well as the exciting action on the pitch this season, Junior U’s can also look forward to an inflatable goal and a variety of garden games in the Kids' Zone, located at the front of the Abbey Stadium by the Club Shop.

A Junior U’s membership sign up point will also be open for young fans to enjoy ahead of each home game, with LittleAqua’s friendly and approachable team joining the fun on most Matchdays too.

LittleAqua are an exclusive swim school, operating from nines venues across Cambridgeshire, Bedfordshire and Hertfordshire - offering a variety of lessons for children of all abilities.

A unique play-based approach tailored to each child, ensures fast results in improving water confidence as early as possible for non-swimmers through to developing technique for all strokes without the use of buoyancy aids. LittleAqua teach over 3,200 children every week, making them the premier learn-to-swim provider across the area.

Looking to add further Junior U’s to that customer base, LittleAqua are offering a 25% discount on their initial sign-up fee exclusively to Cambridge United season ticket holders and participants of the club’s football development/community programmes. Supporters will be able to redeem this introductory welcome offer in the Kids' Zone on Matchdays.

Jeremy Burridge, LittleAqua Owner, commented, "We are thrilled to be joining the Club in this way for the upcoming season and look forward to meeting plenty of excited faces in the Kids' Zone at the Abbey.

"Learning to swim can be a vitally important and potentially life-saving life skill – so through this sponsorship we aim to make as big an impact as possible with the youngest section of the club’s fanbase.

"As well as joining the excitement on Matchdays, we are equally hopeful of welcoming many more children proudly wearing their amber and black shirts to our lessons in future."


Neil Rowe, Cambridge United Head of Commercial added, "The Football Club are delighted to welcome Jeremy and his team on board as part of the club’s sponsorship network for 2022/23.

"We have worked hard over the summer to improve and increase engagement with young supporters on Matchday through the Kids' Zone. Therefore, LittleAqua were the perfect fit for this partnership, given their pride in delivering an engaging, play-based offering of their own.

"I am sure Cambridge United supporters will enjoy LittleAqua’s presence in the Kids' Zone throughout the season."

The LittleAqua Kids' Zone will be open ahead of this Saturday's match against MK Dons from 1pm-2:45pm.

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