Cambridge United are pleased to announce that Group 1 Cambridge BMW has renewed its sponsorship of the Club’s Academy for the 2025/26 season…
As part of the continued partnership, the Group 1 Cambridge BMW logo will once again feature on the front of all Academy shirts, from the Under-9s through to the Under-21s. The collaboration also includes the ongoing provision of a BMW vehicle for Club use, as well as support for Academy tournaments throughout the season.
Academy Manager Dom Knighton said, “We are delighted that our relationship with Group 1 Cambridge BMW will continue into the 2025/26 season. Their commitment to providing opportunities for young people aligns closely with our goals, and Kev is a great supporter of what we are striving to achieve within the Academy.
“The Group 1 BMW logo will appear on the front of all our playing kits across every age group. Our teams will compete across England this season, as well as in Europe through our tour programme.”
Kevin Appleton, Head of Business at Group 1 Cambridge BMW , added, “Group 1 BMW & MINI are particularly proud to extend our long-standing relationship with Cambridge United through the continued sponsorship of their excellent Youth Academy.
“Supporting the next generation of players reflects our belief in nurturing young talent in whatever path they choose and providing a platform for their future. One of the most important aspects of our partnership is the alignment of our core values - developing young people and creating opportunities is central to our business ethos.
“This makes our sponsorship a seamless fit. We look forward to playing a small part in supporting Dom and the wider team in the fantastic work they do across the many age groups of the Academy in the year ahead.”
Cambridge BMW/MINI is part of Group 1 Automotive UK, one of the country’s leading automotive retail groups, with a network of over 115 dealerships and more than 7,000 colleagues.
The group proudly represents over 21 world-renowned brands, including Audi, BMW, Citroën, CUPRA, Jaguar Land Rover, Ford, Kia, Leapmotor, Lexus, Mercedes-Benz, MINI, Porsche, SEAT, Škoda, smart, Toyota, and Volkswagen. Its mission is to deliver an exceptional customer experience at every dealership.
