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BrewBoard announced as new front of shirt sponsor

7 July 2023

Club News

BrewBoard announced as new front of shirt sponsor

7 July 2023

Cambridge United are delighted to announce a new two-year principal partnership with Cambridge-based brewery and long-standing fans of the U's, BrewBoard, who will become the Club’s new front-of-shirt sponsor...

The agreement will see the BrewBoard brand feature on the Men’s First Team and Adult Replica Shirts for the 2023/24 and 2024/25 seasons. In addition, BrewBoard products will be available for supporters to purchase at the Abbey Stadium on Matchdays, including favourite labels; Rex and Cambstar.

Launched in 2017, the Harston-based brewery has generated an exceptional reputation for its craft beer diversity and product quality.

Neil Rowe, Head of Commercial said, “We are delighted to announce BrewBoard as our new Principal Partner for the upcoming season. While searching for a new Principal Partner for the first time in 10 years, it was essential to find a local company that shared our values, can engage with our supporters and can play a part in the matchday experience.

BrewBoard is an exciting brand that promotes entertainment, craft products, street food, sport, music, community, and the city of Cambridge, with passion and energy.”

Brewboard 1-2 landscae.jpg

CEO Alex Tunbridge stated, “We are delighted to be working with BrewBoard; they are a local brand with a strong understanding of the city and the Club and who will be able to engage creatively with the supporter base. Their engagement with our junior supporters will naturally be restricted and therefore, BrewBoard has selected a charity to appear on the front of all junior replica shirts.

“Their selection for the forthcoming season will be Cambridge United Foundation, for which the Club and Foundation are grateful.”

Oliver Pugh, BrewBoard Co-Founder said, “We are ridiculously excited to be sponsoring such a great Club. Not only is it steeped in heritage and very close to my heart, but more importantly it is a Club with genuine mettle and ethos, which last seasons conclusion clearly demonstrated.

“There is no doubt that the Club’s supporters played a significant part in orchestrating the great escape, and we look forward to getting our beer into the hands of those cracking fans from the start of the next campaign."

BrewBoard Co-Founder, Paul Archer added, “I am super excited that BrewBoard is getting involved with Cambridge United. We are a nation of football fans, and the emotional connection fans feel for their team is a powerful energy that we look forward to tapping into and being part of. 

“We have had a warm welcome from everyone at the Club and I can’t wait for the season to start!

The Cambridge United 2023/24 Home Shirt will be revealed and on sale at 10am this morning.

To find out more about BrewBoard, click here to visit their bespoke Cambridge United page and click here to visit their home page. Over 18s only.

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