Hummel partnership extended for further three years

Cambridge United and Hummel have come to an agreement to extend its current partnership for a further three years...

Ahead of the final year of the current partnership, a new deal has been reached which will see the sportswear manufacture continue to supply Cambridge United’s Training Wear, Match Kits and Matchday range through until May 2026.

Gareth Daniels, Cambridge United Head of Ticketing and Retail said, “We are delighted to be extending our partnership with Hummel for another three seasons. 

“Having begun working with the team back in 2019, our partnership has grown stronger year-on-year.

“During this time, Hummel have become one of the market leaders in the sector and are delighted to continue working closely with them to produce an exciting range of technical wear and replica kits for our players, staff and supporters.”

Mark Underwood, Managing Director of Elite Group UK, Hummel’s exclusive brand partner said, “Following an incredible three-year partnership, we are delighted to extend our agreement with Cambridge United.

"The football club is going places both on and off the pitch. We love and value the partnership highly and are looking forward to the next four years working together.”

Cambridge United’s 2022/23 Hummel Home and Away Kits will be revealed and available for pre-order from mid-June, with the new Training Wear and Matchday Range to follow soon after.