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Group 1 BMW Cambridge announced as official partner of Cambridge United Academy

28 July 2023

Club News

Group 1 BMW Cambridge announced as official partner of Cambridge United Academy

28 July 2023

Cambridge United are delighted a new partnership with Group 1 BMW Cambridge as the official sponsor of the Cambridge United Academy...

The sponsorship will see the Group 1 BMW Cambridge logo prominently displayed on the front of the shirts from U9s to U21s. The agreement will also include a BMW vehicle available for club duties and academy tournaments.


Neil Rowe, Head of Commercial said, “Group 1 BMW Cambridge represents the best possible partner for the academy department. The company based in Cambourne have a genuine interest in youth development and community, which is highlighted with the partnership  and work they deliver with local colleges. Aside from the local engagement, BMW is a global brand that is recognised for premium and luxury products. A brand that Cambridge United is delighted to be associated with.

"I would like to thank Kevin Appleton and the team who have continually offered support and backing to the Football Club and specifically to our youth development programme”


“We are delighted that Group 1 BMW Cambridge have agreed to become the official sponsor of the Academy for the forthcoming season,” Dom Knighton, Academy Manager said.

“It is clear to see from the conversations with Kevin how invested they are in youth development and we are looking forward to working in collaboration.

For the first time we will display our Academy sponsor on the front of all of our age group shirts which is another mark of the ongoing growth within the football club.”


Kevin Appleton, Head of Business at Group 1 BMW Cambridge added, “We are absolutely delighted to continue our long-standing relationship with Cambridge United and are hugely excited to be the official sponsor to the Academy.

“One of the important factors of our relationship is that our core values are-aligned, the development and opportunities for young people is a key ethos of our business as a whole and so this dovetails our Sponsorship serenely. We look forward to playing a small part in supporting Dom and the wider team with the great work they do through the many age groups of the academy in the year ahead”.

Group 1 Automotive is an international automotive retailer group and has come to be a trusted seller of vehicles by a range of marques. With over 70 sites currently operating in the UK, they believe in nothing less than automotive excellence, which is at the forefront of their customer service. Their long history has positioned them at the very pinnacle of automotive retailing as they continue to exceed customers’ expectations.

Made up of subsidiary groups, Group 1 Cambridge BMW/Mini being one, they have dedicated specialist teams who strive to deliver a quality of service that cannot be found elsewhere. They will always put your needs first, making sure that you are on the road without any stresses or worries. Whatever your needs, t teheiram of manufacturer experts are here to provide an unrivalled experience for you and give your vehicle all the care and attention it deserves.  

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