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Club News

Cambridge United confirm Fora as official sleeve sponsor

1 August 2023

Club News

Cambridge United confirm Fora as official sleeve sponsor

1 August 2023

Cambridge United are delighted to announce Fora, the flexible workspace provider that forms part of The Office Group, as the club’s first official sleeve sponsor for the 2023/24 and 2024/25 seasons...

As part of the partnership, the Fora logo will feature on the left sleeve of the First Team men’s shirts.

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In an exciting step forward for one of the flexible workspace leaders, Fora opened a brand new workspace in Cambridge this year, located in the recently redeveloped Station Road district. The property spans 65,000 sq ft over six floors and will help meet growing demand for high-quality, flexible office space in the city. Current tenants include KPMG, ZS and Stace.

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Neil Rowe, Head of Commercial at Cambridge United said, “I am delighted to announce a formal partnership with Fora for the upcoming two seasons. As new residents to Cambridge, Fora are keen to engage with the city, community and culture of Cambridge. The company shares similar values to the Football Club and that was an important factor in this agreement, including sustainability, wellbeing and community engagement. The facilities they have built are incredible and provide the best possible environment to work in.”

Club Captain Michael Morrison was joined by Harrison Dunk, Paul Digby and James Holden for a visit to the Fora workspace this week. Following the tour, Morrison said, “I am really impressed. It’s a perfect environment for a team to come together to work and create and it’s clear that a lot of thought has gone into the design and environment.

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“If I worked in an office, this is the type of office I’d want to work in.”

Enrico Sanna, CEO of the Office Group added, “We are thrilled to be sponsoring Cambridge United for the upcoming season and continuing our investment in the city and wider community.

“Having opened our very first Fora workspace in Cambridge in June of this year, we are looking forward to becoming a core part of the city’s thriving business community and providing our residents with workspaces that encourage innovation, inspiration and collaboration.

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“We see the same energy and ambition from Cambridge United that we put into creating first-class experiences for our residents, and I am confident that our shared values and commitment to the community will make this a great partnership.”

Fora aims to reimagine the working experience by bringing together the best elements of modern offices, hotels, members’ clubs and flexible workspaces under one roof. Fora’s spaces are designed for clients who recognise that an office is not a commodity, but a vital element in creating communities, collaboration and fostering employee wellbeing. 

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