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Barons BMW Cambridge extend Youth Development sponsorship with Cambridge United

28 June 2022

Cambridge United are delighted to announce the one-season partnership extension with Barons BMW Cambridge...

The partnership, will again see Barons BMW Cambridge as a principal sponsor for the club’s Youth Development Programme for the 2022/23 season.

The partnership which will enter its eighth season, will see Barons BMW Cambridge branding located at The Abbey Stadium and RDC events. The agreement will also see the donation of a BMW to the RDC for all out-reach activities.

Barons Cambridge is a long standing BMW and MINI retailer in Cambridge, part of the Group1 Automotive family, with extensive options to purchase New and Used BMW’s and MINI and also flexible servicing and parts facilities.

Neil Rowe, Cambridge United Head of Commercial said, "I am again delighted to confirm renewal of the Youth Development Sponsorship with Barons BMW Cambridge. Kevin and the team based in Cambourne have continually offered support to the club in various ways throughout all levels of the Football Club. The partnership grows season-on-season and I look forward to building on this in 2022/23."

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Kevin Appleton, Head of Business for Barons BMW Cambridge added, "Barons Cambridge are delighted to continue our long standing relationship with Cambridge United. Having worked together for a number of years now our ethos are aligned in contributing to the wider community and it is fantastic to be able play a small part in the great work the club does around youth development which is very close to our heart."

“I am delighted that Barons have extended our partnership and will continue to support our youth development programmes for another season," Cambridge United Youth Development Manaager, Charlotte Crisp said.

"Having worked alongside Kevin and his team for a number of years, their passion and drive aligns with ours to provide high quality opportunities to youth boys and girls in the local community. We look forward to building on this relationship further and collaborating with them again for the upcoming 22/23 season."

Group 1 Automotive is a global automotive retailer with over 200 Dealerships representing 34 brands worldwide, of which 70 sites are in the UK. Automotive excellence and outstanding customer service has positioned Group 1 Automotive at the very pinnacle of automotive retailing.

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