Skip to main content Skip to site footer
Club News

Cambridge United use picturepath to enhance fan experience

19 August 2021

Cambridge United has teamed up with picturepath, to provide a visual visitor guide for supporters with an aim to help reduce anxiety for SEN Children...

Ahead of this Saturday's home game with Burton Albion, all fans are able to benefit from using picturepath's visual timelines. The app based timelines will support fans, in particular those with additional needs and heightened anxiety such as autism, in preparation for and during their visit to the stadium.

Richard Nurse, picturepath founder said, "I am really delighted to announce that we’ve been working with Cambridge United to develop our latest product extension, picturepath visitor guides. Cambridge United have been the first organisation to collaborate with us to produce a picturepath visual timeline guide that's now available for home, away and disabled visitors to the Abbey Stadium.

"As a lifelong Cambridge United supporter it is a real pleasure for me to see this come to life. It was several years ago when taking my autistic son Freddie to his first game at the Abbey, and witnessing the sensory challenges he faced, that I realised the need for picturepath. It felt right with our visitor guides to start here, and I am looking forward to using it on my next visit." 

Speaking of the collaboration, Cambridge United’s Fan Director Dave Matthew-Jones said, "I am really keen to make our matchday experience at the Abbey as inclusive as possible, providing facilities and support that meet the needs of all of our supporters’ interests. It is fantastic to be at a club that truly supports this. I am delighted that the work we are doing with picturepath strengthens our offering for fans, in particular those with additional needs."

The guides are available within the existing app that can be downloaded for free via your app store (Apple/Android), simply navigate to add routine, and then “visit with picturepath” to access the guides.

Advertisement block

iFollow Next Match Tickets Account